A few years ago, recipe videos seemingly popped out of nowhere and this online trend has now become a permanent fixture in the food industry. Now you can cut out slow loading step-by-step photos and simply embed a video to illustrate the easy steps to create a delicious recipe.
HOW THE PROCESS WORKS
Concept Planning
Tell me everything I need to know – your goals, the deadline, services needed, number of videos, video format, style, your budget and how the project will be used. If needed, I’ll sign a confidentiality agreement. When I received all the details, I’ll send you an itemised quote. I provide a no hidden cost service.
Pre-Production
Shopping lists are devised and only the most beautiful and delectable ingredients are selected for the video shoots. My specialist gear includes the best suited and top of the range lighting equipment, camera and lenses to complete the task. I have a dedicated team of professionals who assist me in the planning, production and delivery stages of every project. Each recipe is broken down in a logical fashion into baby steps. These elegantly styled mini-video clips put together create the final video.All work takes place in my private home studio. A range of special effects can be applied according to specification, such as stop-motion, overhead shots, macro shots, which lend excitement to recipes and how-to videos. Videos can be delivered in landscape (traditional), square (ideal for Facebook and Instagram) and portrait (perfect for Instagram Stories and mobiles) format. I specialise in the creation of short recipe videos, optimally 1 minute long, that are ideal for any social media campaign that form part of your online content marketing strategy.
Post Production
All clips are reviewed and the best ones cherry-picked. Next, they are tweaked for the optimum look and feel, and then put together to create one video. Helpful text and apt background music will be added to clips where needed. High-resolution video files are produced and subsequently optimised for any platform of your choosing. The first draft will be sent to you for review. Based on your feedback, the changes will be applied and the final version will be sent to you via a file transmitting service.
I work with a variety of businesses and budgets, large and small, and tailor my service to individual needs. Contact me for more information and a free quote – +44 (0)7812 430 598.